About Your Teacher

Jacob Fredrick Williams PGA Apprentice (951) 201-7939 · jacob@golf-upgrades.com · 1960 Sunset Cliffs Blvd San Diego, CA 92107

GOLF PLAYING EXPERIENCE ● 20+ years playing experience ● 4 years of NCAA college golf at the University of California San Diego ● 4 years of high school golf |Miramonte league MVP ● Participated in 125+ SCPGA/AJGA/SCGA/USGA events ● (5) Hole-in-One’s

EDUCATION University of California, San Diego | La Jolla June 2014 Bachelors of Arts in Economics–Minor in Accounting Major GPA: 3.4 ● Relevant Coursework: Macroeconomics, Microeconomics, Econometrics, Multivariable Calculus, Financial Accounting, Managerial Accounting, Intermediate Accounting, Auditing, Federal Taxation, Advanced Cost Accounting, Enterprise Finance, Game Theory, Economics of Education, Economics of the Environment ● Activities: NCAA Men’s Golf Team, Triton Athletic Council, Lead Writer for Triton Insider, Writer for The Odyssey

PROFESSIONAL GOLF EXPERIENCE Operations/Implementation Analyst Apr 2016-present Gallus Golf | La Jolla ● Leverage previous golf industry experience to assist in revenue growth for 700+ golf operations across 5 continents, including golf resorts, golf academies, F+B operations, and golf retail operations ● Assist in tournament operations and tournament sales for 300+ golf tournaments a year ● Develop various financial models such as clients’ revenue accounts, mobile marketing analytics, and company’s commission structure to increase client base and quarterly deal flow opportunities ● Assist golf courses in creating golf mobile apps/websites/social media accounts/designs ● Direct collaboration and communication with executives at multiple golf course management firms including: Billy Casper Golf, Marriott Golf, MCG Golf, VanGolf, Golf Wichita, and EZLinks ● Spearhead the development of a new mobile-app templating system to target new golf market with the collaboration of senior executives and engineering team

Founder/CEO Sep 2017-present Golf Upgrades LLC | La Jolla ● Advance and execute annual business plan to foster the growing golf startup company ● Conduct market evaluation and in-depth competitor matrix analysis to gauge market potential, prospect growth opportunities, market trends, and potential partnerships ● Created websites: golf-upgrades.com, golfupgrades.blog and golfupgrades.club ● Negotiate with domestic and international suppliers to obtain cost-effective manufacturing and production solutions for our golf training, golf apparel, and golf design products. ● Leverage previous search engine optimization, backlinking, and Google AdWords campaigns to grow Golf Upgrades, resulting in a first page search results presence and a #2 Yelp ranking in San Diego, and recruit 100+ subscribers ● Vault Golf Upgrades to 5000+ social media followers across Instagram, Facebook, Pinterest, and Twitter ● Partnered with the Red Cross, Big Brothers Big Sisters San Diego, and The First Tee San Diego

GOLF COURSE EXPERIENCE Sorrento Canyon Driving Range | San Diego, CA | Golf Instructor Sep 2017-present Fairbanks Ranch Country Club | Rancho Santa Fe, CA | Range Monitor Apr 2016-Oct 2017 Diamond Bar Golf Course | Diamond Bar, CA | Outside Services
Oct 2015- Apr 2016 San Bernardino Golf Club | San Bernardino, CA | Outside Services Mar 2015-Oct 2015




GOLF INSTRUCTION EXPERIENCE Lead Instructor
May 2016 - Nov 2017 TGA Golf In Schools | Del Mar/Rancho Santa Fe ● Entrusted with the responsibility of managing over fifty young adults at three different San Diego elementary schools - helped them to improve in the both the mental and physical games of golf

Camp Counselor Jun 2010-Sep 2014 Nike Golf Camps | San Diego ● Engaged with diverse segments of the golf population to provide excellent customer service ● Successfully managed and instructed over one hundred young adults of all different ages

Assistant Golf Instructor Jun 2008-Sep 2010 Empire Lakes Golf Course Junior Clinics | Rancho Cucamonga ● Worked under the Head Golf Professional in weekly junior clinics

OTHER RELEVANT EXPERIENCE Accounting Intern
Mar 2014 - Dec 2014 California Institute for Biomedical Research | La Jolla ● Entrusted with access to bank accounts of up to 20 million dollars in order to make direct fund transfers, reconcile cash/bank accounts, and pay select vendors ● Responsible for balance sheet reconciliations, expense reports, AP/AR, monthly encumbrance reports, financial statements, re-classing journal entries, and fixed assets/prepaid expenses.

Co-Founder/CFO Apr 2014-present Boaties | La Jolla ● Advance and execute annual business plan to foster the growing apparel startup company ● Evaluate firm’s quarterly budget and various allowances based on market conditions to estate return on investment ● Conduct market evaluation and in-depth competitor matrix analysis to gauge market potential and prospect growth opportunities ● Follow market trends and research potential engagements to keep partners updated on the market space ● Negotiate with domestic and international suppliers to obtain cost-effective manufacturing and production solutions ● Work with marketing colleagues to improve audience development by providing financial strategies and analysis of market

Marketing Intern Apr 2011-Feb 2012 Gallus Golf | La Jolla ● Communicated and collaborated with multiple UCSD engineering graduates to produce over 30 successful iPhone/android mobile applications ● Created and maintained 40 iPhone applications’ GPS and satellite coordinate systems through GPS mapping, comprehensive data entry, and submitting final products to Apple/Android for approval

TECHNICAL SKILLS AND INTERESTS ● Technical Skills: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Stata, QuickBooks, ABILA MIP Accounting, Adobe Photoshop, Adobe Premier Pro, Hudl Technique, Mailchimp, Trello, Zoho CRM ● Languages: Working proficiency in Spanish ● Interests: Competitive golfer, golf instruction/biomechanics, guitar, football enthusiast, cooking